Fitting The Business vs. Fitting The Solution

Manatt's employees out on site at a project.

A Brief History

Manatt’s Inc. is the true definition of a family-owned business. Established in 1947 with nothing more than a single Studebaker truck, Manatt’s impact now spans across multiple generations, the Midwest, and beyond. Nowadays, the company offers more than just aggregate hauling; from ready-mix to construction services, Manatt’s continues to be a midwest must. To date, they have 53 locations across Iowa, employ over 800 individuals, and run over 500 trucks, with 50 – 80 of them supporting hauling services.

A few years ago, Manatt’s Inc. welcomed Bridger Moreland, CTO, and Brandon Ford, Business Analyst, to the team. Both men saw the opportunity to scale the business and optimize operations through the use of data and technology. From there, the hunt began to find the perfect system.

Struggles Before Dauber

Leading Up to Dauber

Every sports fan knows it’s very rare to hit a home run on the first pitch. The same goes for finding a technology partner that can check off all of the boxes. The Manatt’s team started their technology journey with another hauling and logistics software, but found that it couldn’t meet their wishlist’s needs. The model was too self-contained, and options for customization were limited. They felt like another fish in the corporate pond when it came to customer support, causing a low adoption rate among drivers. As a family-owned and operated business for over 65 years, Manatt’s needed more than another software system; they needed a software partner. 

After hearing about Dauber from a friend in the industry, Bridger and Brandon quickly set up a demo to learn more. From the initial meeting to the Dauber team flying out to meet them, it was clear that Dauber offered a solution like no other. Finally, a system that met their customization, flexibility, support, and partnership needs.

“In working with Dauber, we were able to take the solution and fit it to our business rather than try to fit our business to a solution.”
– Brandon Ford, Business Analyst for Manatt’s Inc.


Life With Dauber


Since Implementing Dauber Into Their Hauling Services, Manatt’s Has Seen:

A Few of Manatt’s Inc. Favorite Dauber Features:

Instead of finding a software they could fit into, Manatt’s found a solution they could tailor to them. Bridger and Brandon use Dauber’s data to identify opportunities, both big and small, to be more efficient and effective as a company. Dauber works every day through collaboration and input of current users, like Manatt’s, to improve and grow the software that’s revolutionizing the trucking industry.