It Must Die and Be Reborn | Upgrade Your Story Pt. 3

Dauber Teamwork

Everything has seasons, and we have to be able to recognize when something’s time has passed and be able to move into the next season. Everything that is alive requires pruning as well, which is a great metaphor for endings. 

-Dr. Henry Cloud

The reason so many never upgrade to the life they claim they want is that it usually requires they put to death something that feels valuable to them.

I recently heard a podcast that beautifully illustrates this. The host shared this story:

A good and gifted man moved from the northern US to Austin, Texas to begin a sports practice training young basketball players. In a private phone conversation, the host asked the coach what the most challenging obstacle he’d had to face was in this new line of work. The coach began by explaining that many of the players who attended these year round camps are excellent athletes, often the leading scorers on their team. Their personal goal for attending these camps was to sharpen their existing skills.

The coach then went on to explain that after watching and studying their play and shooting skills, he would tell the players that they had to start over and reconstruct their shooting from scratch. What had been good enough to be the best at their level was not good enough to survive in the next. He then delivers to the athletes some tough medicine, explaining, “The process to developing a newer and better game for you is going to take constant training, up to 3 months of practice every day.”

His most challenging obstacle is the unwillingness of good athletes to humble themselves and choose the process of excavation, so that a better foundation can be laid, which is necessary to build a far better game. Though they knew they needed some improvement to their game, to tear something down and rebuild it was more commitment than these talented athletes were willing to give.

Jim Collins states in his famous book Good to Great,

“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great… Few people attain great lives, in large part because it is just so easy to settle for a good life.”

The application of this truth is universal. I’ll use my marriage as an example: After 20 years of a “decent” marriage I decided to do whatever it took to have a great marriage, which meant crucifying some things in myself, but it’s been so worth it. What I am getting in return is of far greater worth than what I’d been holding on to so tightly.

So what needs pruning now?

For a few years now I have heard members of the dump trucking industry, as well as those in the industries that touch it, lament over the broken system. But broken as it is, everyone in it has learned to play in their own broken way, as a lame man with a cane. Some might even learn to run impressively fast on crutches. But fast as they might feel, they are still running on crutches because they have a bad leg.

Are you willing to give up your crutches for a better leg to run on?

“To everything there is a season, a time for every purpose under heaven”. –King Solomon


We are hearing stories from all over the country. Trucking companies from large to small have been experimenting with ill-fitting tools to try to find a way to make trucking work better. But with no tools out there designed specifically for trucking, those would-be-technology-leaders are trapped in a system making tweaks that hold no real promise for significant improvement to the current broken system.

Dauber Applications creates tools that make it possible for a humble but noble dump trucking company to reimagine the way it does business. It’s built for those companies frustrated with the ineffectiveness of small changes to effect substantial improvements. It’s made for those for whom “Good” is not good enough.

Dauber helps you rip up the faulty foundation and lay a stronger one, capable of competing at a much higher level.

We all have the power to upgrade our story. But not all have the dedication.

Are you willing? Are you humble? Are you serious?

Dauber is ready when you are.